Market of goods for Personal Hygiene for Children and Adults in Russia. Segment of the Market for Children: Diapers, Nappies. Segment of the Market for adults: urological pads and sanitary towels, pads, woman’s hygienic pads and tampons. (артикул: 10189 29507)

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• Полное описание отчета

  Description of the marketing study

  In this report main features of the Russian market for goods of personal hygiene are described, including segments of child’s and urological diapers, urological and hygienic pads, sheets and nappies as well as hygienic tampons), the subjects of the Russian Federation, representing different federal districts, are being regarded in profile,

  This report has been carried out on 161 pages and contains 44 figures and 42 tables.

  Interested users: this report will be useful for representatives of companies, realizing activity on the retail market for goods of personal hygiene, physical and juridical persons, planning to enter the market, government bodies, regulating the relations in the spheres of social protection of the population and of the consumer market, аnd also a wide range of users, interested in questions of organizing the activity on the market of hygienic and urological production, pecularities of retail trade with corresponding goods.

  This marketing study has been prepared in order to define the reasonability for a new supplier whether or not to enter the market for goods of personal hygiene for children and adults (child’s and adults’ diapers, urological pads and nappies, hygienic pads) and possible directions of sales of finished production.

  In order to achive the aim of the study, following tasks have to be solved:

  -         to analyze the market aspects: describe social-demographical and economical indices; volumes of the market, volumes of import; describe the main tendencies of the market; to describe barriers of entering the market;

  -        to analyse the concurrence environment: peculiarities of the work of the dealers’ networks, of distributers, wholesale companies (assortment policy, price policy, sales policy, advertising policy); survey of volumes revenue of the dealers’ networks, of distributors, wholesale companies; of commercial conditions of the work (including peculiarities of the price formation) of dealers, distributers of production from producers Kimberly Clark, Procter&Gamble, SCA hygiene products, TZMO, wholesale companies for national, regional and local networks;

  -        to analyze the aspects of the work of producers: the geography of placing manufacturing grounds, yearly volumes of the producer’s revenue, situated in Russia;

  -        to define the peculiarities of price formation of producers: the difference between self costs and handover price; of main deliverers of raw material for producers.

  -        To form a prognose of the market’s development;

  -        To define deficit market niches; formulate recommendations for geography of sales; for elaboration of assortment, price, sales and advertising policy.

  Objeect of the study is the market for goods of personal hygiene for children and adults: segments of diapers, nappies, pads, sheets and tampons.

  Topics of the study are the main market indices, main features of participants of the market. Special attention has been paid to the peculiarities of the activities of the corporation Kimberly Clark, Procter&Gamble, SCA Hygiene Products, Torunskie Zaklady Materialow Opatrunkowych, Abena.

  Geography of the study:            1. North-West federal district (Republic of Karelia, Republic of Komi, Archangelsk region, Vologda region, Kaliningrad region, Leningrad region, Murmansk region, Novgorod region, Pskov region, Saint Petersburg, Nenetskij autonomous district);

  2. Central federal district (Moscow and Moscow region);

  3. Southern federal district (Rostov region, Krasnodar krai);

  4. Privolzhskij federal district (Nishnij Novogorod region, Samara region, Republic of Tatarstan, Republic of Bashkortostan);

  5. The Urals federal district (Sverdlovsk region).

  The Period of study comprizes the years 2008 – 2010

  Sources of informations in this study are data of the Federal Service of State Statistics, Federal Tax Service, Federal Custom Service and other ministeries and departments.

  The main information massif for Russia and Saint Petersburg was formed on the database, received from the Unified State Business Register (in Russian: EGRPO) of Rosstat, аnd also the Unified State Register of Legal Entities (in Russian: EGRUL) and the Unified State Registry of Private Enterpreneurs (in Russian: EGRIP) of the Federal Custom service.

  List of sources of secondary informations used in the report:

  1. Own databanks of PRCS

  2. Publications:

  -         for mass media informations (periodicals from Denmark, journals: national, regional, local)

  -         governmental Publications (federal, regional, local)

  -         specialized publications from Denmark

  3. Results of interrogations of specialists and representatives of manufacturing enterprises and importеr branches, including the biggest participants of the market

  4. Legislative documents:

  -         Federal legal acts

  -         Regional legal acts

  -         Local legal acts

  5. Electronic sources:

  -         Bases of data

  -         Internet-ressources

  6. Informations, placed at disposal by bodies of State authorities and enterprises:

  -         by ministeries, services, agencies

  -         by manufacturing associations and corporations

  -         by local administrations

  -         by associations

  Following databases in Excel formate have been prepared for the project:

  1.    The base of local dealers: companies of federal districts to be considered are described

  The base has been carried out in form of tables with following fields: name, full name, short name, director, date of registration, juridical address, real address, telephone, fax, website, region, branch, additional important information, Profit from sales for 2009 (in roubles).

  In total the description of 6.507 companies is presented in the base, 1.083 of them are to be found in Saint Petersburg and 2.965 in Moscow.

  2. Contacts of companies, participating in procedures of purchases for state and municipal needs in the regions to be considered.

  The base has been carried out in form of tables with following fields: Name of company, real address, telephone, website, e-mail, name of director.

  In total contacts of 24 companies, whose specific weight in deliveries of goods for state and municipal needs is maximal, are represented in the base.

  3. Survey of the prices for the production: child’s diapers and napkins, urological diapers and pads, nappies.

  The base has been carried out in form of tables with following fields: brand, type, size (weight), quantity of pieces in pack, price (with customers’ card and without), weight of pack, price per piece.

  Survey of prices is presented by chain network shops of Saint Petersburg: Pyatorochka, LENTA, Auchan, Carousel, Okey, Perekrestok, Metro, Zdorovy molysh, Deti, Detskij mir.

   

• Подробное оглавление/содержание отчёта

  Content
  List of figures    5
  List of tables    7

  
  2.    Market for goods of personal hygiene in Russia    12
  1.1.    General tendencies of the market for goods of personal hygiene in Russia    12
  1.2.    Manufacturing grounds in Russia    13
  1.3.    Main deliverers of raw material for producers    15
  1.4.    Self costs of production    16
  1.5.    Peculiarities of the sales system on the market for goods of personal hygiene    18
  1.5.1.    General lines of the sales system on the market    18
  1.5.2.    Official distributors and representatives of the biggest companies in Russia    20
  1.6.    Definition of real and potential volumes of markets for child’s  diapers and urological production in the Russian Federation and by regions    22
  1.6.1.    Volume of the market of child’s diapers and urological production in Russia and
  by regions    22
  1.6.2.    Potential volume of the market of child’s  diapers and urological production in the Russian Federation and by regions    24
  1.7.    Features of import for goods of personal hygiene into Russia    25
  1.7.1.    Custom charges on import of hygienic production into Russia    25
  1.7.2.    Good structure of import    26
  1.7.3.    The Import structure of deliveries by type of material    26
  1.7.4.    Geographic structure of import    27
  1.7.5.    Brand structure of import    28
  1.7.6.    Deliveries of goods for personal hygiene for children and adults into Russia by all means of transport    29
  1.8.    Peculiarities of the system of State order in Russia    30
  1.8.1.    General structure of State order    30
  1.8.2.    Principles of work of the fund of social insurance within the limits of provision of disabled persons with goods of technical rehabilitation (with urological production)    31
  1.9.    Definition of commercial conditions of labour in the Sales systems (national, regional, local networks)    33
  1.9.1.    Retail trade networks    33
  1.9.2.    Pharmacists’ and other trade organizations    47
  1.9.3.    Specialized Sales organizations    51
  1.10.    Comparative features of producers of goods for personal hygiene (TZMO, SCA Hygiene Products, Abena)    54
  1.10.1. Comparison of main companies, being of interest for the initiator of the project    54
  1.10.2. The Structure of import into Russia of production of company SCA Hygiene Products    58
  1.10.3. The Import Structure of production of company TZMO Hygiene Products into Russia    63
  1.10.4. The Structure of import into Russia production of company Abena    68
  2.    Features of the market for goods of personal hygiene of the North-West federal district    73
  2.1.    Profiles of regions    73
  2.2.    Peculiarities of import (volumes and structure)    80
  2.3.    Peculiarities of the system of State purchasing orders    85
  3.    Features of the market for goods of personal hygiene of the Central federal district    94
  3.1.    Profiles of regions    94
  3.1.1.    Profile of Moscow    94
  3.1.2.    Profile of the Moscow region    95
  3.2.    Peculiarities of import (volumes and structure)    96
  3.2.1.    Structure of import of deliveries into Moscow    96
  3.3.2. Structure of import of deliveries into Moskovskaja region    103
  3.3.    Peculiarities of the system of State purchase orders    106
  4.    Features of the market for goods of personal hygiene of the Southern federal district    116
  4.1.    Profiles of regions    116
  4.1.1.    Profile of Rostov region    116
  4.1.2.    Profile of Krasnodar krai    116
  4.2.    Peculiarities of import (volumes and structure)    117
  4.2.1.    Structure of import of deliveries into Rostov region    117
  4.2.2.    Structure of import of deliveries into Krasnodar krai    118
  4.3.    Peculiarities of the system of State purchase orders    120
  5.    Features of the market for goods of personal hygiene of the Privolzhskij federal district    124
  5.1.    Profiles of regions    124
  5.1.1.    Profile of Nishnij Novgorod region    124
  5.1.2.    Profile of Samara region    124
  5.1.3.    Profile of the Republic of Tatarstan    125
  5.1.4.    Profile of the Republic of Bashkortostan    126
  5.2.    Peculiarities of import (volumes and structure)    127
  5.2.1.    Structure of import of deliveries into Nishnyj Novgorod region    127
  5.2.2.    Import structure of deliveries into Samarskaya region    127
  5.2.3.    Import structure of deliveries into the Republic of Bashkortostan    127
  5.3.    Peculiarities of the system of State order    128
  6.    Features of the market for goods of personal hygiene of the Urals federal district    132
  6.1.    Profile of the Sverdlovsk region    132
  6.2.    Peculiarities of import (volumes and structure) into Sverdlovsk region    132
  6.3. Peculiarities of the system of State purchase orders    133
  7.    Consulting conclusions and recommendations    137
  7.1.    Structure of the portfolio of orders production Abena    137
  7.2.    Orientation on the segment    137
  7.3.    Recommendations for participation in purchasing procedures, carried out by the fund of social insurance (and other participants of placing of order)    137

  О PRCS    139
  Appendix    140
  OOO PKF "GEORG"    140
  ZAO "SIA Interneishnl-Sankt-Peterburg"    145
  OOO "AMK"    150
  OOO "BSS"    153
  
  

• Перечень приложений

  List of figures
  Figure  1.1. Structure retail sales of urological diapers in Russia, in %
  Figure  1.2. Structure of the chemists’ sales of urological diapers in Russia, in %
  Figure 1.3. Market segments of main world producers of fluff cellulose for production of hygiene destination, in %
  Figure 1.4. General Sales scheme of the production for goods of personal hygiene
  Figure 1.5. Interrelations of the Sales participants
  Figure 1.6. Import structure for goods for personal hygiene in Russia by place of destination in natural terms, in 2009
  Figure 1.7. Import structure for goods of personal hygiene into Russia by countries of origin in natural terms, in 2009
  Figure 1.8. Import structure for goods of personal hygiene in Russia by brands in natural terms, in 2009
  Figure 1.9. Transport structure for goods of personal hygiene by means of transport in Russia, in 2010
  Figure 1.10. Segmentation of regions by value of State public hand order in the years 2009-2010, in value terms, in %
  Figure 1.11. Sales Structure of company Ltd. «BSS»
  Figure 1.12. Regional representiveness of company «BSS»
  Figure 1.13. Sales Structure of pharma distributors of national level, by groups of goods, in %
  Figure 1.14. Market segments of main producers of production of different destination in the world, in %
  Figure 1.15. Import structure of deliveries of company SCA of diapers for adults by absorbability, in 2009
  Figure 1.16. Deliveries’ structure of company SCA of diapers for adults Tena Pants in 2009 in natural terms
  Figure 1.17. Deliveries of company SCA of diapers for adults Tena Slip in 2009 in natural terms
  Figure 1.18. Deliveries Structure of company SCA of diapers for adults TENA FLEX in 2009 in natural terms
  Figure 1.19. Import structure of deliveries of company SCA of urological pads in natural terms, in 2009
  Figure 1.20. Import structure of deliveries of company SCA of absorbing sheets/nappies clothes in natural terms in 2009
  Figure 1.21. Structure sales hygienic woman’s pads Tena Comfort of company SCA in natural terms, in 2009
  Figure 1.22. Structure sales hygienic woman’s pads Tena Lady of company SCA in natural terms, in 2009
  Figure 1.23. Structure sales of hygienic woman’s pads Libresse of company SCA in natural terms, in 2009
  Figure 1.24. Structure of deliveries of company TZMO of diapers for adults in natural terms, in 2009
  Figure 1.25. Structure of deliveries of company TZMO of urological pads in natural terms, in 2009
  Figure 1.26. Structure of deliveries of company TZMO of absorbing sheets in natural terms, in 2009
  Figure 1.27. Structure of deliveries of company TZMO pads for women Bella Panty in natural terms, in 2009
  Figure 1.28. Structure of deliveries of company TZMO pads for women Bella Nova in natural terms, in 2009
  Figure 1.29. Structure of deliveries of company TZMO pads for women Bella Perfecta in natural terms, in 2009
  Figure 1.30. Structure of deliveries of company TZMO of tampons for women Tampo Bella in natural terms, in 2009
  Figure 1.31. Structure of deliveries of company TZMO of child’s  diapers in natural terms, in 2009
  Figure 1.32. Structure of deliveries of company TZMO of child’s  nappies clothes in natural terms, in 2009
  Figure 1.33. Sales Structure of diapers of production Abena in Russia in 2009 and 1st quarter 2010 in natural terms
  Figure 1.34. Sales Structure of hygienic nappies clothes of production Abena in Russia in 2009 and 1st quarter 2010 in natural terms
  Figure 1.35. Sales Structure of urological diapers of production Abena in Russia in 2009 and 1st quarter 2010 in natural terms
  Figure 1.36. Sales Structure of woman’s  urological pads of production Abena in Russia in 2009 and 1st quarter 2010 in natural terms
  Figure 2.1. Import structure for goods of personal hygiene by region of destination, 2009 in natural terms
  Figure 2.2. Import structure for goods of personal hygiene by importing country, 2009 in natural terms
  Figure 2.3. Good structure of import for goods of personal hygiene into the regions of the NWfd, 2009 in natural terms
  Figure 2.4. Structure of state purchases in the NWfd by regions in value terms,
  Figure 3.1. Structure of import for goods of personal hygiene into Moscow by importing countries in natural terms, in 2009
  Figure 3.2. Brand structure of import for goods of personal hygiene into Moscow in natural terms, in 2009
  Figure 3.3. Geographic structure of import for goods of personal hygiene into Moscow region by receivers in natural terms, in 2009
  Figure 3.4. Brand structure of import for goods of personal hygiene into Moscow region, in 2009
  
  List of tables
  Table 1.1. List of main manufacturers’ grounds in Russia, including grounds, on which production was manufactured until the year 2007
  Table 1.2. Description of deliveries of goods of personal hygiene for adults and children of production ABENA in Russia, February 17th 2010
  
  Table 1.3. Description of deliveries of goods of personal hygiene for adults and children of production TZMO (diapers for adults) into Russia, February 17th 2010
  Table 1.4. Description of deliveries of goods of personal hygiene for adults and children of production TZMO (urological deliveries) into Russia, February 17th 2010
  Table 1.5. Description of deliveries of goods of personal hygiene for adults and children of production TZMO (diapers for children) into Russia, February 17th 2010
  Table 1.6. Description of deliveries of goods of personal hygiene for adults and children of production TZMO (nappies clothes) into Russia, February 17th 2010
  Table 1.7. List of official representatives of the company «Kimberly Clark»
  Table 1.8. List of official representatives of the company «Procter&Gamble»
  Table 1.9. List of official representatives of the company «TZMO»
  Table 1.10. Calculation of real volumes of retail markets and of markets of social help of child’s  diapers and urological production in Russa and by regions in natural and value terms
  Table 1.11. Calculation of potential volumes of retail markets and of markets of social help of child’s  diapers and urological production in Russia and by regions in natural and value terms
  Table 1.12. Rates of Import Custom fees
  Table 1.13. Structure of import of deliveries for goods of personal hygiene into Russia in the profil of kind of material in natural and value terms
  Table 1.14. Distribution of use of means of transport in import deliveries for goods of personal hygiene for adults and children in Russia by countries
  Table 1.15. Comparative features of producers: SCA Hygiene Products (Holding), Torunskie Zaklady Materialow Opatrunkowych, Abena
  Table 1.16. Structure of deliveries of company SCA of diapers for adults in natural terms, in 2009
  Table 1.17. Description of deliveries of production Abena International into Rostov-na-Donu
  Table 1.18. Description deliveries of production Abena Polska SP into Kaliningrad region
  Table 1.19. Description deliveries of Abena International А/С P/P «Tolezingo Ltd» into Moscow
  Table 2.1. Import for goods of personal hygiene into Saint Petersburg
  Table 2.2. Distribution of use of means of transport in import deliveries for goods of personal hygiene for adults and children into Saint Petersburg by countries
  Table 2.3. Distribution of use of means of transport in import deliveries for goods of personal hygiene for adults and children into Kaliningrad by countries
  Table 2.4. Distribution of use of means of transport in import deliveries for goods of personal hygiene for adults and children into Pskov by countries
  Table 2.5. List of state purchases by organizations and departments of Saint Petersburg in the years 2009-2010
  Table 2.6. List of state purchases by organizations and departments of the North-West federal district, by subjects of the Russian Federation in the years 2009-2010
  Table 3.1. Import for goods of personal hygiene into Moscow
  Table 3.2. Import for goods of personal hygiene into Moscow region
  Table 3.3. List of state purchases by organizations and departments of Moscow in the years 2009-2010
  Table 3.4. List state purchases by organizations and departments of the Moscow region in the years 2009-2010
  Table 4.1. Import for goods of personal hygiene into Rostov region
  Table 4.2. Import for goods of personal hygiene into Krasnodar krai
  Table 4.3. List state purchases by organizations and departments of Rostovskaya region in the years 2009-2010
  Table 4.4. List state purchases by organizations and departments of Krasnodar krai in the years 2009-2010
  Table 5.1. Import for goods of personal hygiene into Nishnegorodskaya region
  Table 5.2. Import for goods of personal hygiene into Samarskaya region
  Table 5.3. Import for goods of personal hygiene into the republic of Bashkortostan
  Table 5.4. List of state purchases by organizations and departments of the Nishegorodskaya region in the years 2009-2010
  Table 5.5. List of state purchases by organizations and departments of the Samara region in the years 2009-2010
  Table 5.6. List of state purchases by organization and departments of the Republic of Tatarstan in the years 2009-2010
  Table 5.7. List state purchases by organizations and departments of the Republic of Bashkortostan in the years 2009-2010
  Table 6.1. List state purchases by organizations and departments of the Sverdlovsk region in the years 2009-2010
  Table 7.1. Free data about volumes of deliveries within limits of buying procedures
  

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  Методы и источники исследования
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  1.3.
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  Требования, предъявляемые к СГПР
  16
  2.3.
  Зубной порошок
  17
  2.4.
  Зубная паста
  18
  2.5.
  Ополаскиватели полости рта
  25
  2.6.
  Зубные щетки
  26
  2.7.
  Интердентальные средства гигиены полости рта
  30
  2.8.
  Прочие виды средств гигиены полости рта
  32 3.
  РОССИЙСКИЙ РЫНОК СРЕДСТВ ПО УХОДУ ЗА ПОЛОСТЬЮ РТА
  35
  3.1.
  Объем российского рынка зубных паст
  35
  3.2.
  Доля импортной продукции на рынке
  37
  3.3.
  Потребительские предпочтения в выборе зубных паст
  39
  
  3.3.1.
  Потребительское поведение
  39
  
  3.3.2.
  Рейтинг свойств зубных паст
  40
  
  3.3.3.
  Предпочтения зубных паст по направленности действия
  41
  
  3.3.4.
  Предпочтения в отношении вкусовых характеристик…
• Маркетинговое исследование рынка напитков с кусочками фруктов, ягод и прочих крупных частиц в России (отдельно Москве) и Украине
  Методологические комментарии к исследованию
  
  Глава 1. Обзор рынка напитков с кусочками фруктов, ягод и прочих крупных частиц в России (с детализацией по Москве).
  
  1. Общая характеристика рынка и продукта
  2. Объем и емкость рынка
  3. Оценка текущих тенденций и перспектив развития рынка
  4. Структура рынка
  4.1. по видам добавок
  4.2. по федеральным округам
  2. Анализ производства напитков с кусочками фрукт, ягод и прочих крупных частиц в России (с детализацией по Москве).
  2.2. Объем и динамика производства
  2.3. Сегментация производства
  2.4. Основные производители: потребность в поставщиках взвешенных кусочков фруктов для напитков
  3. Анализ потребителей напитков с кусочками фруктов, ягод и прочих крупных частиц в России (с детализацией по Москве).
  3.1. Потребительские предпочтения
  3.2. Структура потребителей
  3.2.1. по видам напитков (соки, йогурты и прочее)
  3.2.2. по компаниям
  3.3. Объем импорта в потреблении
  3.4. Влияние сезонности на потребление
  
  Глава 2. Обзор рынка напитков с кусочками фруктов, ягод и прочих крупных частиц в Украине.
  
  1. Общая характеристика рынка и продукта
  2. Объем и емкость рынка
  3. Оценка текущих тенденций и перс…